Web Strategist & Project Manager
Higher Education | Greater Philadelphia Area, US
Philadelphia-based creative professional experienced with print, broadcast, and web outlets. More than 5 years of experience in creative project management and higher education administration. Seeking opportunities to bring organizations, individuals, and technology together in a creative and meaningful manner.
Aug
2011 - Present
IT Project Lead, Wharton Research Data Services / The Wharton School
Tastes like user experience!
Feb
2011 - Present
Board member / Philadelphia Area New Media Association
2001 - Present
DJ / WPRB 103.3 FM
Under the slightly pseudonymous name of Maria T, I host a weekly freeform music radio program on WPRB 103.3 FM, a 14,000-watt community supported independent station. Responsible for reviewing and programming music for airplay, as well as operating station during program and adhering to all FCC and station policies. Engineer in-studio performances for broadcast. Respond to listener inquiries and provide information when necessary. Maintain relationships with listeners and fans via the program’s official Facebook fan page.
• Selected past on-air guests: Basia Bulat (Rough Trade), Dead Milkmen, Stereolab (4AD Records), The Breeders (4AD), Oxford Collapse (Sub Pop), No Age (Sub Pop), Love Is All (What’s Your Rupture?), Scrawl (Rough Trade), Antietam (Thrill Jockey), Party Photographers, and Patternismovement (Hometapes).
• Hosted 12-hour marathon program in 2008, highlighting the station’s top 103 new releases of the year.
• Invited to participate on a panel discussion on independent radio at the July 2008 “Independents Day” conference hosted by the Philadelphia chapter of the GRAMMY Foundation.
Oct
2000 - Present
Owner / Her Jazz
Her Jazz is a personal blog and provides daily content focused (mostly) on independent music, media, and culture. Occasionally functions as the companion website to my radio program on WPRB 103.3 FM. As the sole proprietor, I am responsible for creating and preparing written, visual, and multimedia content.
• Her Jazz receives approximately 4,000 pageviews per month from primarily Philadelphia and New York audiences.
• Invited to participate on the first music blogging panel discussion at SXSW Music 2006 (“Blogs Gone Wild”).
• Most popular post, “Confession Time: I Think Record Store Day Is A Crock”
(http://herjazz.org/post/528082122)
Jun
2010 -
Aug
2011
Senior Web Developer & Web Content Manager, College of Liberal Arts / Temple University
Oversee and execute web communications strategy for the College of Liberal Arts. Responsibilities included CMS selection, site design with HTML, CSS, JQuery, and PHP; content strategy, and project management for migrating 30+ affiliated organizations into software. Act as a liaison between university-level communications and computer services workgroups and subordinate organizations. Produce, write, and edit features for College’s main website. Prepare monthly website and social media analytics reports for Dean.
• Oversee migration of College website to virtual server and installation of Wordpress CMS.
• Redesigned the College of Liberal Arts website (cla.temple.edu) and developed theme for affiliated websites.
• Developed Wordpress custom post types and taxonomies to handle faculty profiles, recent department news, and events.
• Integrated commonplace social media features (Twitter, Facebook) into site design and improved site search engine optimization (SEO).
• Established College-wide social media policy and content management workflow.
• Create and manage social media accounts for Dean’s Office.
• Assisted departments with strategies for creating usable web content.
• Provide training and technical support for Wordpress within the College.
Jan
2010 -
May
2010
Adjunct Instructor, BTMM Department / Temple University
Serve in a position for which a professor or another professional has ultimate responsibility for the design and implementation of educational programs and services. Perform duties that are instructional in nature, as well as deliver direct services to students. Enforce administration policies and rules governing students. Take class attendance, and maintain attendance records. Prepare lesson materials, equipment, and demonstrations. Assign course projects, and collect when they are completed.
• Spring 2010: Intro to Media Technology, Lab Instructor
• Spring 2010: Intro to Television Production, Lab Instructor
Aug
2008 -
Dec
2009
Teaching Assistant / Temple University
Serve in a position for which a professor or another professional has ultimate responsibility for the design and implementation of educational programs and services. Perform duties that are instructional in nature, as well as deliver direct services to students. Enforce administration policies and rules governing students. Take class attendance, and maintain attendance records. Prepare lesson materials, equipment, and demonstrations. Assign course projects, and collect when they are completed.
• Fall & Spring 2008-2009: Intro to Media Technology
• Fall & Spring 2008-2009: Intro to Radio
• Fall 2009: Mass Media & Society
Jun
2007 -
Aug
2009
Consultant / WPRB 103.3 FM
Oversee daily summertime operations for the Sales and Public Relations departments at WPRB 103.3 FM. Develop and execute marketing and sales plans for radio station, work with management to plan annual on-air fundraiser. Reported to Station Manager and Board of Trustees.
• Redesigned station graphic identity and station blog (blog.wprb.com).
• Created and maintained station social media accounts.
• Organized 20+ sponsored events, including a “Free Yr Radio” concert for WPRB in Philadelphia.
Aug
2003 -
May
2008
Assistant to the Director, Kelly Writers House / University of Pennsylvania
Provide secretarial and administrative support to director, working to relieve the Director of administrative and business detail. Oversee the day-to-day financial operations of the department to ensure consistency between plans/budgets, actual spending and reporting. Manage and process purchase orders, honoraria requests, travel reimbursements, accounts payable and receivable activity and purchasing card transactions; reconcile accounts and interpret variances on a monthly basis. Coordinate gifts processing with the Assistant Director of Development; use ATLAS to identify donors for gift transmittals, file related development materials. Identify and implement projects to improve the operations and effectiveness of financial and administrative processes. Assist with monthly print calendar production when necessary. Provide high level of customer service to both internal and external constituencies; record and distribute meeting minutes; maintain databases, prepare spreadsheets and filing.
2001 -
2008
Freelancer / Self-Employed
Past work has included art direction and photography for press kits, posters, catalogs, brochures, magazines, websites and packaging. Writing responsibilities include but not limited to: writing and blogging for both print and online outlets, copy creation and editing for press kits and musician bios.
Partial list of clients: American Society of Composers, Authors & Publishers (ASCAP), Billboard Magazine, The Dictionary of Failed Relationships (Three Rivers Press), Endearing Records, Fels Center for Government at the University of Pennsylvania, Future of Music Coalition, Kill Rock Stars Records, Misra Records, University of the Arts, Pitchfork, Paper Thin Walls, Philadelphia City Paper, R.E.M. Fanclub, SPIN Magazine, Sub Pop Records, Toyota Motor Corporation and XLR8R Magazine.
2000 -
2006
Co-owner / Plain Parade
Oversee the programming, promotions and all essential day-to-day management of a Philadelphia-based, “do-it-yourself,” award-winning live music agency specializing in small (100- to 250-person capacity) venues. Responsible for reviewing submitted materials from prospective artists, contacting performers, negotiating contracts, event logistics (including ticket sales, sound engineering, and artist support) and payment of artists. Additionally responsible for website design and maintenance, creating promotional materials (posters, handbills, advertisements), and maintaining communication with local press and writers.
• Over the course of six years, Plain Parade presented approximately 250 live events, including but not limited to rock bands, comedians, writers, films, and more.
• Conceived and produced local music compilation Songs From the Sixth Borough (2005), which received national coverage from NPR. (See: http://www.plainparade.org/songs/)
• Organized two installments of Rock Lotto (http://tr.im/pplotto), an experimental music competition, in 2003 and 2004.
• Invited to appear on a panel discussion regarding concert promotion (“Philadelphia Promoters.” Indie Rock Night School Series, Philadelphia, PA, July 28, 2005).
• Received the following awards and recognition: Philadelphia Weekly, #24 in “103 Things We Love About Philadelphia”, March 2003; Philadelphia City Paper Choice Awards, “Best Upstart Show Bookers”, October 2003; Philadelphia City Paper Choice Awards, “Best Dancing Bookers”, October 2003; Philadelphia City Paper Choice Awards, “Most Missed Rock Curators”, October 2006.
2000 -
2000
Intern / Insound